Real Ideal Workshop + Fix Pack

In this two-hour workshop, we’ll dig into the difference between problems and solutions so you can shift out of your expert voice and into the language your clients actually use. You’ll learn how to spot the real symptoms your clients feel day to day, translate those moments into clear and compelling messaging, and strengthen your ideal client profile with the emotional detail that creates resonance. I’ll also demo how to quickly generate useful customer research and turn lived-language insights into stronger copy. You’ll walk away with a clearer, more accurate picture of your ideal client and messaging that feels natural, specific, and aligned with how people make decisions.

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