Lead Magnet Launch
Get help with language and logistics for a powerful opt-in flow that builds a quality list (big or small) of people you’d love to work with
Lead Magnet Launch
Lead magnets, freebies, opt-ins…whatever you call them you know they can be an awesome way to demonstrate your expertise, provide value, and invite people onto your email list.
You're sold on that part and you have the content to create a solid resource people will gladly sign up to get…
It’s everything ELSE that goes with it—what to call it, the landing page, the thank you page, the welcome email, the emails that come after, and how the heck to put it all together between your website and your email marketing platform!—that has you stumped, overwhelmed, and/or frustrated.
Maybe you already have a great lead magnet except it’s not bringing you any LEADS. Like barely anyone is signing up for it and those who do are not the right people for you.
Maybe you’re running ads to this non-lead generating lead magnet and the money and time you’re spending to optimize and get your ad costs down feels like a pointless hamster wheel of effort.
Lead Magnet Launch is your ticket to develop and deploy a quality opt-in resource and email sequence that will attract ideal people and nurture them for deeper levels of engagement.
Through this on-demand masterclass series you’re going to:
Understand the many types of lead magnets, figure out which format will work best for your content, and know how else you can use your lead magnet besides having people sign up to get it
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Create or modify the lead magnet you’ve started so it’s one people actually want
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Come up with a catchy title and write a compelling description so people immediately understand the value which will have more people opting in (must-meet goal numero uno if you're running ads)
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Learn how to set up a friction-free opt-in form and landing page that doesn't accidentally turn off or turn away quality leads before they land on your list
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Know what to put on a thank-you/access page and if you need an in-between confirmation page (and if you do, what to put on that page)
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Learn what to write for a solid welcome email and the series of emails that follow (nurture sequence)
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*Size DOES NOT matter to successfully turning subscribers into buyers.
How to identify what makes for a great lead magnet and what will make the one you've got better
Messaging, messaging, messaging — what to call your lead magnet (titles and subtitles are SUPER important) and say about it (bullet points that hit true!)
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Copy and layout for a high-converting landing page, confirmation, and thank you pages
Best practices for optimal, low-friction user experience
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Content structure for your welcome email and nurture sequence
Best practices for email marketing
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Putting it all together between web pages, email marketing software (i.e. ConvertKit, Kajabi, MailChimp, etc.), tagging, and automation
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Yes, this course is for you if…
You have a pretty solid idea for you lead magnet.
If you have a lead magnet, but it’s either not set up for access yet, or it IS and you’re not getting any bites.
You’re running ads to a lead magnet and it’s not converting—for sure get in here!
Your goal isn't about building a big email list; rather you're looking for a way to gather people who might be interested in working with you and have a way to build rapport and stay in touch.
You have someone on your team (like a VA or designer) who’s ready to help you put everything together, but needs some direction and you don’t know where to start or have the time to micro-manage the process.
You don’t need a lead magnet for yourself, but you’re helping your clients with theirs—LML will be great for you!
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All prices in USD